2009 European Seal of e-Excellence
Silver Winner

www.platform-a.co.uk

Description

Platform-A, AOL’s advertising business reaches more than 168 million unique users in Europe, and is one of the industry's largest digital advertising platforms. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies and includes AOL’s leading media properties and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting. This solution reduces wasted impression by identifying and prequalifying an advertisers target audience. The technology uses the most recent (30 days) and relevant data (premium sites that consumers use most frequently) to ensure these behaviours are true representation of the users browsers habits. The technology is supported by pre- and post campaign reporting that identifies key audiences that were previously untapped.

Keywords

digital advertising platform, online marketing solutions, advertising technologies, AOL media properties, third-party networks, affiliate marketing, behavioral targeting, display advertising, search advertising, mobile & video advertising

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