ad pepper media |
2009 European Seal of e-Excellence
Silver Winner
Description
We are an online marketing services company involved in display advertising, lead generation, email marketing and affiliate marketing. Our primary markets are in Western Europe and the USA. This entry focuses on the two products that derive from ad pepper’s patented online display ad targeting technology, the Sense EngineTM, which forms part of ad pepper’s offering as an online ad network. It performs semantic analyses of web pages to instantly determine, with an unprecedented degree of accuracy, the meaning of page content by looking at words and the relationships between them. It is founded on US & UK patents obtained in 98 & 99 by world renowned British linguist Professor David Crystal. By ‘understanding’ web pages the technology ensures the placement of the appropriate ad (The iSense Network) or blocks ads from appearing next to brand-damaging content (The SiteScreen Network)
Keywords
online advertising, affiliate marketing, email marketing, lead generation, ad network, semantic targeting
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